Father's Day Content Ideas: What Shutterstock Buyers Are Actually Searching For

Every contributor wants their uploads to be seen and downloaded. But with over 500 million assets on Shutterstock, the only way to stand out is by knowing what people are actually typing into the search bar. And during seasonal spikes like Father’s Day, that intel is gold.

This blog is your shortcut. We analyzed top Shutterstock search queries and picked 15 trending ideas so you can upload content people are already hunting for.

Top Father's Day Trends

1. DIY Cards & Family CraftsBuyers love warm, candid photos showing kids making Father’s Day cards or gifts. Think construction paper, crayons, glitter—messy is good.

   👉 Siblings Crafting Card

   

2. Social Media GraphicsFlat-lay illustrations, bold typography, and post-ready layouts dominate around holidays. Bonus if you include space for text overlay.

   👉 Orange Instagram Template

   

3. Father-Child Bonding MomentsReal or staged, buyers crave shots of genuine moments—laughing together, playing, piggyback rides, story time.

   👉 Dad & Daughter on Couch

   

4. Minimalist Greeting CardsVectors with clean calligraphy and subtle colors perform well. Avoid clutter.

   👉 Simple Blue Tie Greeting Card

   

5. Silhouettes & Flat ArtSilhouettes of a father and child with sun or city backdrops are timeless. Great for buyers who want emotion without specific identity.

   👉 Sunset Silhouette Vector

6. Hero Dad ThemesThink capes, medals, trophies—fun illustrations portraying dads as superheroes. Big hit in gift design and T-shirts.

   👉 Super Dad Vector

7. Retro Typography PostersVintage-style lettering, grainy textures, and classic color palettes are in demand for poster art.

   👉 Retro Poster Design

8. Office Desk ScenesMockups or lifestyle shots showing a Father’s Day card placed on a work desk (with a mug, tie, photo frame) sell well for corporate gifting promos.

   👉 Workspace with Gift

9. Cute Baby & Dad PortraitsClose-ups with soft lighting, genuine expressions, and cozy settings often get picked for greeting cards.

   👉 Baby Hugging Dad

10. Flat Lay IllustrationsTop-view vector designs with tools, mustaches, ties, socks—go crazy with dad symbols.

👉 Top View Tools Flat Lay

11. Modern 3D TypographyBuyers are loving 3D rendered text like "Best Dad Ever" with floating ribbons and metallic finishes.

👉 3D Typography Card

12. Family Group PhotosPhotos of dads with kids and partners outdoors or at home—keep it authentic and diverse.

👉 Family Couch Portrait

13. Greeting Card MockupsBuyers often need mockups to add their own text. Isolate your cards on white or minimal backgrounds.

👉 Greeting Card on Table

14. Cute Animal ThemesIllustrations of animal dads and babies—lions, bears, penguins—these get tons of traction in kid-focused content.

👉 Penguin Family Vector

15. Hand Lettered MessagesAnything with a personal, human touch stands out. Ink lettering, brush strokes, imperfect lines = high charm.

👉 Handwritten Father’s Day Note

Father’s Day is less about generic stock and more about emotional clarity. Think like a buyer: What would I need for an ad, a greeting card, a social post, or a last-minute gift? Then shoot or design accordingly.

The traffic is already there. All that’s left is for your content to match the moment.

Happy uploading!